Hi, I'm Callum Murray

I'm a UK based creative technologist with a passion for visual design and creating unique memorable digital experiences for users.

A 3d avatar of Callum MurrayA 3D mobile friendly avatar of callum waving
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Hi, I'm Callum Murray

I'm UK based creative technologist with a passion
for visual design and creating unique memorable
digital experiences for users.

A 3d avatar of Callum Murray
September - November 2021

Cufflink.io - UX Onboarding Overhaul

This project was centered around improving the Cufflink onboarding experience for our users after initial analytical data displayed that overall user engagement and retention was lower than expected.

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Competitor Analysis

Usability Study

UX Design

An image of Cufflinks new onboarding screen
An image of the cufflink app showing 2 people sharing information
February - March 2021

Cufflink.io - Encrypted Data Sharing

This case study breaks down the design, development and implementation of Cufflinks i2i encrypted data sharing module and privacy enhancing features.

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User Research

Wireframing

UX Design

User Testing

Prototyping

January - February 2021

Cufflink.io - Brand Refresh

With Cufflink moving into a different phase of its life-cycle we thought that it was a great time to do a brand refresh. This case study breaks down the design process and feedback from customers.

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Brand Design

Graphic Design

Competitor Analysis

Cufflink logo from the branding refresh case study
An image of a macbook pro displaying the Cufflink.io website
January - February 2021

Cufflink.io - Website Redesign

This case study breaks down the deisgn, development and implementation of Cufflinks website redesign to align with our new branding guidelines.

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Wireframing

Prototyping

UX Design

Competitor Analysis

May 2019 - March 2020

Cufflink.io - Feasability Study

An Innovate UK government funded project to carry out market research and user research on both Cufflink business model and product.

Under construction

Competitor Analysis

Market Research

User Research

An image showing both Cufflink
and innovate UK logo
A image of the Cufflink SaaS platform (a dashboard for admins)
Coming soon 2022

Cufflink.io - SaaS Platform

This is an ongoing case study detailing the current design and development of Cufflinks SaaS offering.

Under construction

UX Design

Prototyping

Wireframing

Competitor Analysis

September 2018 - April 2019

Bangor University - Dissertation

Case study surrounding my third year dissertation project that focused on an investigation into the concept of radial menus for use within learning management software on mobile devices.

Under construction

Market Research

Wireframing

User Research

Prototyping

UX Design

Let's talk.

I'm always eager to hear from new people regarding their projects and love discussing new ideas so if you fancy a chat drop me a line.

Thank you! Your message has been recieved I will reply ASAP.
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Let's talk.

I'm always eager to hear from new people regarding their projects and love discussing new ideas so if you fancy a chat drop me a line.

Thank you for your submission, I will reply ASAP 📧
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