Hello, I’m Callum

A UX/UI designer crafting intuitive digital experiences

Explore Work

Graphic Design

UI Design

UX Design

Prototyping

Interaction Design

Visual Design

Graphic Design

UI Design

UX Design

"By maintaining a user-centric approach to design, we are empowered to create digital products that both delight users and enhance their lives."

Progressive Web App | Ware | 2024 - Ongoing

Ware

A HR platform

I led the end-to-end UX/UI evolution of the Ware platform, ensuring it was not just visually updated, but also functionally improved to better serve HR professionals and employees. My role involved redesigning core HR workflows, enhancing usability, and building a scalable design system to support long-term growth.

UI Design
UX Design
Design System
Mobile App | Sero | 2022 - 2024

SERO

Energy Insights

Helping users take control of their energy. By providing real-time solar and home energy tracking, this feature led to an 85% improvement in user satisfaction and a 20% reduction in support calls, empowering homeowners with clearer, more actionable insights.

UX Design
UI Design
Prototyping
User Testing
Mobile App | Sero | 2022 - 2024

SERO

Life app

I led the end-to-end design of the Sero Life app, enabling users to manage heating schedules, control smart home devices, and optimise their home’s energy efficiency. This intuitive solution gave users greater visibility and control, with 70% of users reporting improved confidence in managing their home energy

UX Design
UI Design
Prototyping
User Testing
Web App | Sero | 2022 - 2024

SERO

BEE Installer App

I led the redesign of the Installer App, streamlining the process for engineers installing the Building Environment Engine (BEE) in customers’ homes. By reducing unnecessary steps and improving UI efficiency, we cut installation time from 50 minutes to 15 minutes, with 70% of installers reporting a faster, more efficient workflow.

UX Design
UI Design
Prototyping
User Testing
Web App | Sero Internal Tool | 2022 - 2024

SERO

Home Management System

I led the end-to-end design of an internal web app for Sero Engineers and the CX team to remotely monitor and manage home energy systems, reducing the need for onsite visits. This solution streamlined troubleshooting, improved response times, and enhanced operational efficiency, allowing teams to support customers without being physically present.

UX/UI
User Research
Competitor Analysis
Mobile App | Cufflink.io | 2019-2022

Cufflink.io

Decentralised Data Sharing

Cufflink was an innovative decentralised application designed with the primary objective of empowering users to regain control over their personal information. The application facilitated secure storage and sharing of personal data in an encrypted manner, extending its utility to both individual users and businesses.

UX/UI
User Research
Competitor Analysis

Graphic Design

UI Design

UX Design

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