Hello, I’m Callum

UX/UI designer with 5+ years of experience across diverse industries.

Graphic Design

UI Design

UX Design

Prototyping

Interaction Design

Visual Design

Graphic Design

UI Design

UX Design

I'm a UK-based UX/UI designer with over 5 years of experience and a passion for crafting exceptional digital experiences. 🤙

My Design Process

My design process is rooted in user-centric design principles and I follow the 'Design Thinking' Methodology, below I explain my approach to each of these stages.

Discovery

This stage is all about understanding the problem, the users, and the business needs. Through research and stakeholder collaboration, I gather insights that form the foundation of the project.

Ideation

Here, I brainstorm and explore ideas to solve the problem identified during discovery. Sketching, wireframing, and concept development allow me to experiment and narrow down solutions.

Design

In this phase, I create detailed UI designs that align with user needs and project goals. My focus is on usability, accessibility, and visual design to craft intuitive and visually engaging interfaces.

Testing & validation

This step involves gathering feedback through usability testing and iterating on designs to refine the solution. It's all about validating that the design works effectively for real users.

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Successful Projects

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Years of Experience

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Number of industries

Tools & Skills

Visual design & Prototyping

I specialise in crafting visually engaging and user-friendly designs that align with both user needs and business objectives. Proficient in tools like Figma and Adobe XD, I excel at creating wireframes, mockups, and interactive prototypes that bring concepts to life. My designs focus on clarity, accessibility, and creating intuitive experiences that drive user engagement while achieving measurable business outcomes.

Research & Testing

Proficient in conducting user research through surveys, interviews, and usability testing to gather actionable insights. Skilled in developing personas, user journey maps, and empathy maps to inform design strategies. Adept at identifying user pain points and translating them into intuitive, user-centered solutions that align with business objectives.

Collaboration & Communication

Skilled in collaborating with cross-functional teams, including developers, product managers, and stakeholders, to ensure design solutions meet both user and technical requirements. Strong communicator with the ability to present design concepts, articulate rationale, and incorporate feedback throughout the design process. Experienced in leading workshops and facilitating discussions to align teams and drive project success.

Problem solving

Strong problem-solving skills with a focus on identifying user pain points and developing effective design solutions. Experienced in analyzing complex challenges and iterating on designs to improve usability and functionality. Adept at balancing user needs, technical constraints, and design feasibility to deliver practical solutions.

Experience

Product Design UX/UI

Ware

HR Sass Startup

May 2024 – Present

Product Design UX/UI

Sero

Green Energy and Renewables

August 2022 – May 2024

Product Design UX/UI

Cufflink.io

Cyber Security & Block Chain

May 2019 – August 2022

Graphic Design

UI Design

UX Design

Prototyping

Interaction Design

Visual Design

Graphic Design

UI Design

UX Design