Hi, I’m Callum – a creative designer and strategist with a passion for crafting digital experiences that blend beauty with functionality. My work is all about finding unique ways to tell stories, connect with audiences, and solve real problems through thoughtful design.
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Successful Projects
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Years of Experience
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Awards Won
My Experience
LEAD DESIGNER
Mavenflow Agency
January 2021 – Present
SENIOR UX/UI DESIGNER
Driven Design Co.
March 2018 – December 2020
VISUAL DESIGNER
Brightline Creative
August 2016 – February 2018
FREELANCE DESIGNER
Self-Employed
June 2015 – July 2016
Tools & Skills
Design & Prototyping
Experienced in Figma for wireframing, prototyping, and collaborative design. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for visual design, branding, and illustration. Skilled in Sketch for UI/UX design across web and mobile applications, and Framer for high-fidelity prototyping and interactive design.
Research & Testing
Proficient in UserTesting for usability tests and gathering user insights, and Hotjar for heatmaps, behavior analytics, and user feedback collection. Skilled in Google Analytics for website performance tracking and data analysis. Conducts user research through surveys, interviews, and empathy mapping to inform design decisions.
Branding & Strategy
Experienced in developing brand identities, creating cohesive visual language, and defining tone of voice. Skilled in content strategy, including planning, creating, and managing engaging content. Knowledgeable in SEO principles to enhance visibility and basic digital marketing fundamentals to align design with business objectives.
Project Management
Highly experienced with Notion for detailed project organization, task management, and team documentation, enabling efficient project flow and collaboration. Skilled in Asana for managing complex workflows, setting milestones, and ensuring adherence to project timelines, which supports effective, deadline-driven execution.
Work Process
/01
Discovery & Research
Every project begins with understanding your goals, audience, and unique challenges. Through conversations, research, and competitive analysis, I gather insights that guide a targeted, strategy-driven design approach.
/02
Strategy & Planning
Based on research, I develop a detailed project roadmap that aligns with your vision and objectives. This phase includes defining project milestones, outlining design goals, and establishing key performance metrics to ensure.
/03
Design & Iteration
With a strong foundation in place, I move into wireframing and initial design concepts. I work closely with you during this phase, incorporating feedback and refining the design through iterative cycles to ensure every expectations.
/04
Testing & Optimization
Thorough testing is conducted to ensure functionality, usability, and performance. I conduct user testing, troubleshoot issues, and make necessary adjustments, fine-tuning the project and effective final product.
Latest Clients
