Graphic Design
UI Design
UX Design
Prototyping
Interaction Design
Visual Design
Graphic Design
UI Design
UX Design
I’m a Product Designer with over 6 years of experience crafting intuitive digital solutions that drive user engagement and align with business goals. I specialise in end-to-end product design, from user research to delivering high-fidelity products.
Here's what i'm good at
Visual design & Prototyping
I specialise in crafting visually engaging and user-friendly designs that align with both user needs and business objectives. Proficient in tools like Figma and Adobe XD, I excel at creating wireframes, mockups, and interactive prototypes that bring concepts to life. My designs focus on clarity, accessibility, and creating intuitive experiences that drive user engagement while achieving measurable business outcomes.
Research & Testing
Proficient in conducting user research through surveys, interviews, and usability testing to gather actionable insights. Skilled in developing personas, user journey maps, and empathy maps to inform design strategies. Adept at identifying user pain points and translating them into intuitive, user-centered solutions that align with business objectives.
Collaboration & Communication
Skilled in collaborating with cross-functional teams, including developers, product managers, and stakeholders, to ensure design solutions meet both user and technical requirements. Strong communicator with the ability to present design concepts, articulate rationale, and incorporate feedback throughout the design process. Experienced in leading workshops and facilitating discussions to align teams and drive project success.
Problem solving
Strong problem-solving skills with a focus on identifying user pain points and developing effective design solutions. Experienced in analyzing complex challenges and iterating on designs to improve usability and functionality. Adept at balancing user needs, technical constraints, and design feasibility to deliver practical solutions.
The apps & tools I live and breathe
My Experience
Product Design UX/UI
Ware
HR Tech (B2B Sass) - Startup
May 2024 – Present
Product Design UX/UI
Sero
Green Energy and Renewables - Scale up
August 2022 – May 2024
Product Design UX/UI
Cufflink.io
Cyber Security & Blockchain - Startup
May 2019 – August 2022
My Design Process
Design is never a perfect process—it’s about knowing when to adapt.
I follow a structured design thinking approach, but in fast-paced environments, flexibility is key. Some phases demand more focus than others, and constraints often require trade-offs. My approach balances user needs with business priorities, ensuring we drive value while maintaining a user-centric mindset.
Discovery
This stage is all about understanding the problem, the users, and the business needs. Through research and stakeholder collaboration, I gather insights that form the foundation of the project.
Ideation
Here, I brainstorm and explore ideas to solve the problem identified during discovery. Sketching, wireframing, and concept development allow me to experiment and narrow down solutions.
Design
In this phase, I create detailed UI designs that align with user needs and project goals. My focus is on usability, accessibility, and visual design to craft intuitive and visually engaging interfaces.
Testing & validation
This step involves gathering feedback through usability testing and iterating on designs to refine the solution. It's all about validating that the design works effectively for real users.
Graphic Design
UI Design
UX Design
Drop a line
What’s on your mind
Let's talk
Hit me up
Drop me a message
Fancy a chat?
Get in touch
Hello@callummurray.co.uk
Let's talk
I’m always excited to hear from new people. Whether you're looking to collaborate, discuss new ideas, or explore opportunities, feel free to drop me a message. Let’s chat!
